Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: a differential Game Approach.
Guiomar Martín-HerránSihem TaboubiPublished in: IGTR (2005)
Keyphrases
- consumer behavior
- decision making
- mobile advertising
- online advertising
- internet advertising
- computer games
- internet marketing
- game theory
- long term
- data mining
- viral marketing
- decision makers
- nash equilibrium
- social media
- online marketing
- video games
- multi channel
- optimal strategy
- game playing
- game theoretic
- game design
- educational games
- customer relationship management
- game development
- imperfect information
- decision problems
- advertising campaigns
- telecommunications industry
- cooperative game
- potential customers
- website
- game players
- serious games
- marketing strategies
- sponsored search
- predictive modeling
- data mining technology