Dual role of price and myopia in a marketing channel.

Guiomar Martín-Herrán Sihem Taboubi Georges Zaccour

Published in: Eur. J. Oper. Res. (2012)

Keyphrases

decision making
social media
real time
multi channel
multiple access
data mining
website
customer relationship management
predictive modeling
telecommunications industry
hill climbing search
learning algorithm
long term
primal dual