Cooperative advertising in competing supply chains and the long-term effects of retail advertising.
Salma KarrayGuiomar Martín-HerránSimon Pierre SiguéPublished in: J. Oper. Res. Soc. (2022)
Keyphrases
- supply chain
- revenue sharing
- long term
- cooperative
- supply chain management
- short term
- inventory management
- lead time
- service level
- supplier selection
- decision making
- rfid technology
- inventory control
- operating costs
- planning horizon
- discrete event simulation
- bullwhip effect
- radio frequency identification rfid
- trading partners
- game theory
- multi agent systems
- product life cycle