times, get one free' loyalty cards: Are they profitable for competing firms? A game theoretic analysis.
Amirhossein BazarganSalma KarraySaeed ZolfaghariPublished in: Eur. J. Oper. Res. (2018)
Keyphrases
- theoretic analysis
- competitive advantage
- potential customers
- switching costs
- game theory
- information technology
- computer games
- card game
- game theoretic
- game playing
- information systems
- nash equilibrium
- video games
- customer satisfaction
- game play
- card games
- game design
- service quality
- online game
- website
- rfid tags
- educational games
- game players
- monte carlo tree search
- knowledge management
- multi agent
- reinforcement learning