Pradeep Chintagunta

Publication Activity (10 Years)

Years Active: 2005-2018
Publications (10 Years): 3

Top Topics

Internet Marketing

Search Strategies

Top Venues

Publications

Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
Personalization in Email Marketing: The Role of Noninformative Advertising Content. Mark. Sci. 37 (2) (2018)
Elisabeth Honka, Pradeep Chintagunta
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry. Mark. Sci. 36 (1) (2017)
Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser
Editorial - Marketing Science and Big Data. Mark. Sci. 35 (3) (2016)
Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin
: A Strategic Review. Mark. Sci. 32 (1) (2013)
Simon Pierre Sigué, Pradeep Chintagunta
Advertising strategies in a franchise system. Eur. J. Oper. Res. 198 (2) (2009)
Junhong Chu, Pradeep Chintagunta
Quantifying the Economic Value of Warranties in the U.S. Server Market. Mark. Sci. 28 (1) (2009)
Junhong Chu, Pradeep Chintagunta, Javier Cebollada
Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. Mark. Sci. 27 (2) (2008)
R. Venkatesh, Pradeep Chintagunta, Vijay Mahajan
Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands. Manag. Sci. 52 (4) (2006)
Pradeep Chintagunta, Jean-Pierre Dubé, Khim-Yong Goh
Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models. Manag. Sci. 51 (5) (2005)