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Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models.

Pradeep ChintaguntaJean-Pierre DubéKhim-Yong Goh
Published in: Manag. Sci. (2005)
Keyphrases
  • statistical models
  • statistical model
  • modeling framework
  • real world
  • data mining
  • image segmentation
  • prior knowledge
  • graphical models
  • experimental data
  • classification models
  • parametric models
  • design choices