Personalization in Email Marketing: The Role of Noninformative Advertising Content.
Navdeep S. SahniS. Christian WheelerPradeep ChintaguntaPublished in: Mark. Sci. (2018)
Keyphrases
- mobile advertising
- email messages
- consumer behavior
- enron email
- internet advertising
- targeted advertising
- spam filtering
- instant messaging
- web personalization
- data mining
- online advertising
- electronic mail
- website
- social media
- mailing lists
- internet marketing
- anti spam
- marketing strategies
- communication medium
- online marketing
- user activity
- spam detection
- user generated content
- multimedia content
- multimedia
- viral marketing
- bulletin board
- customer relationship management
- user modeling
- marketing campaigns
- online communication
- user profiles
- context aware
- text mining
- recommender systems
- decision making