Editorial - Marketing Science and Big Data.
Pradeep ChintaguntaDominique M. HanssensJohn R. HauserPublished in: Mark. Sci. (2016)
Keyphrases
- big data
- social media
- data science
- predictive modeling
- data mining
- cloud computing
- data management
- data analysis
- data intensive
- unstructured data
- data visualization
- big data analytics
- data processing
- knowledge discovery
- vast amounts of data
- high volume
- business intelligence
- artificial intelligence
- massive data
- health informatics
- decision making
- data warehousing
- machine learning
- huge data
- data analytics
- decision support
- open source
- data intensive computing
- data driven decision making