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Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands.

R. VenkateshPradeep ChintaguntaVijay Mahajan
Published in: Manag. Sci. (2006)
Keyphrases
  • supply chain
  • third party
  • neural network
  • software components
  • decision making
  • case study
  • optimal strategy