Vijay Mahajan

Publication Activity (10 Years)

Years Active: 2001-2020
Publications (10 Years): 3

Top Topics

Online Consumer

Top Venues

Inf. Syst. Res.

Publications

Haris Krijestorac, Rajiv Garg, Vijay Mahajan
Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls. Inf. Syst. Res. 31 (2) (2020)
Richard Schaefer, Raghunath Singh Rao, Vijay Mahajan
Marketing Self-Improvement Programs for Self-Signaling Consumers. Mark. Sci. 37 (6) (2018)
Haris Krijestorac, Rajiv Garg, Vijay Mahajan, Frenkel ter Hofstede
Understanding Spillover Effects in Consumption of Rich Digital Media. ICIS (2017)
Ashutosh Prasad, R. Venkatesh, Vijay Mahajan
Optimal Bundling of Technological Products with Network Externality. Manag. Sci. 56 (12) (2010)
Alina M. Chircu, Vijay Mahajan
Managing electronic commerce retail transaction costs for customer value. Decis. Support Syst. 42 (2) (2006)
R. Venkatesh, Pradeep Chintagunta, Vijay Mahajan
Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands. Manag. Sci. 52 (4) (2006)
Shantanu Bhattacharya, V. Krishnan, Vijay Mahajan
Operationalizing technology improvements in product development decision-making. Eur. J. Oper. Res. 149 (1) (2003)
Zhimin Huang, Susan X. Li, Vijay Mahajan
An Analysis of Manufacturer-Retailer Supply Chain Coordination in Cooperative Advertising. Decis. Sci. 33 (3) (2002)
Sridhar Balasubramanian, Vijay Mahajan
The Economic Leverage of the Virtual Community. Int. J. Electron. Commer. 5 (3) (2001)