Operationalizing technology improvements in product development decision-making.

Shantanu Bhattacharya V. Krishnan Vijay Mahajan

Published in: Eur. J. Oper. Res. (2003)

Keyphrases

product development
decision making
software industry
process management
life cycle
early phase
decision makers
product design
rapid development
manufacturing enterprises
mass customization
design tools
fuzzy logic
case study
development process
supply chain
expert systems