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Understanding Spillover Effects in Consumption of Rich Digital Media.
Haris Krijestorac
Rajiv Garg
Vijay Mahajan
Frenkel ter Hofstede
Published in:
ICIS (2017)
Keyphrases
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digital media
multimedia
mechanisms underlying
theoretical and practical implications
digital technologies
high level
digital data
real world
digital content
database
databases
website