Frenkel ter Hofstede

Publication Activity (10 Years)

Years Active: 2008-2017
Publications (10 Years): 1

Top Topics

Theoretical And Practical Implications

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Publications

Haris Krijestorac, Rajiv Garg, Vijay Mahajan, Frenkel ter Hofstede
Understanding Spillover Effects in Consumption of Rich Digital Media. ICIS (2017)
Tansev Geylani, J. Jeffrey Inman, Frenkel ter Hofstede
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty. Mark. Sci. 27 (4) (2008)