J. Jeffrey Inman

Publication Activity (10 Years)

Years Active: 2008-2008
Publications (10 Years): 0

Publications

Tansev Geylani, J. Jeffrey Inman, Frenkel ter Hofstede
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty. Mark. Sci. 27 (4) (2008)