Junhong Chu

Publication Activity (10 Years)

Years Active: 2008-2023
Publications (10 Years): 7

Top Topics

Purchasing Behavior

Online Consumer

Top Venues

J. Manag. Inf. Syst.

Eur. J. Oper. Res.

Publications

Hai Long Duong, Junhong Chu, Dai Yao
Taxi Drivers' Response to Cancellations and No-Shows: New Evidence for Reference-Dependent Preferences. Manag. Sci. 69 (1) (2023)
Dai Yao, Chuang Tang, Junhong Chu
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets. Mark. Sci. 42 (1) (2023)
Zike Cao, Junhong Chu, Kai Lung Hui, Hong Xu
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. J. Manag. Inf. Syst. 38 (3) (2021)
Xu Zhang, Puneet Manchanda, Junhong Chu
"Meet Me Halfway": The Costs and Benefits of Bargaining. Mark. Sci. 40 (6) (2021)
Junhong Chu, Yige Duan, Xianling Yang, Li Wang
The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium. Manag. Sci. 67 (1) (2021)
Wei Yan, Yu Xiong, Junhong Chu, Gendao Li, Zhongkai Xiong
Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers. Eur. J. Oper. Res. 265 (3) (2018)
Junhong Chu, Puneet Manchanda
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms. Mark. Sci. 35 (6) (2016)
Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. Mark. Sci. 31 (1) (2012)
Junhong Chu, Pradeep Chintagunta
Quantifying the Economic Value of Warranties in the U.S. Server Market. Mark. Sci. 28 (1) (2009)
Junhong Chu, Pradeep Chintagunta, Javier Cebollada
Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. Mark. Sci. 27 (2) (2008)