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Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers.

Wei YanYu XiongJunhong ChuGendao LiZhongkai Xiong
Published in: Eur. J. Oper. Res. (2018)
Keyphrases
  • multi channel
  • electronic commerce
  • decision making
  • website
  • user behavior
  • data mining
  • social media
  • supply chain
  • third party
  • search engine
  • search strategies
  • communication channels
  • multiple access