The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform.
Zike CaoJunhong ChuKai Lung HuiHong XuPublished in: J. Manag. Inf. Syst. (2021)
Keyphrases
- consumer behavior
- real time
- small and medium sized
- online learning
- data mining technology
- international business
- social media
- online consumer
- online services
- customer relationship management
- empirical evidence
- third party
- data mining
- electronic commerce
- internet marketing
- decision making
- purchasing behavior
- marketing strategies
- long term
- mobile devices
- cross selling
- customer loyalty
- website