Zike Cao

Publication Activity (10 Years)

Years Active: 2014-2024
Publications (10 Years): 7

Top Topics

Consumer Behavior

Online Consumer

Purchase Decision

User Engagement

Top Venues

Inf. Syst. Res.

Decis. Support Syst.

J. Manag. Inf. Syst.

Publications

Zike Cao, Rodrigo Belo
Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing. MIS Q. 48 (1) (2024)
Lifang Liu, Xiaojie Wei, Zike Cao, Xinya You, Yucong Duan, Ruolin Liu, Xufeng Liu
Professional Capital Generation Process and Value-added Path of Rural Teachers Based on the DIKWP Model. HPCC/DSS/SmartCity/DependSys (2023)
Zelong Yi, Zike Cao, Ki Ling Cheung
Managing digital piracy under consumer valuation uncertainty: The roles of product demonstrations and antipiracy measures. Inf. Manag. 59 (2) (2022)
Yingpeng Zhu, Zike Cao, Gen Li, Yi Yang
Complementary or Substitutive? Free-Format Content Production and Knowledge Contribution in Online Knowledge-Sharing Communities. ICIS (2022)
Zike Cao, Junhong Chu, Kai Lung Hui, Hong Xu
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. J. Manag. Inf. Syst. 38 (3) (2021)
Zike Cao, Kai Lung Hui, Hong Xu
An Economic Analysis of Peer Disclosure in Online Social Communities. Inf. Syst. Res. 29 (3) (2018)
Zike Cao, Kai Lung Hui, Hong Xu
When Discounts Hurt Sales: The Case of Daily-Deal Markets. Inf. Syst. Res. 29 (3) (2018)
Qiuzhen Wang, Sa Yang, Manlu Liu, Zike Cao, Qingguo Ma
An eye-tracking study of website complexity from cognitive load perspective. Decis. Support Syst. 62 (2014)