Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing.

Zike Cao Rodrigo Belo

Published in: MIS Q. (2024)

Keyphrases

social media
user engagement
social networking
social networks
user experience
social media data
social media platforms
data quality
online social networks
user generated content
public opinion
big data
online consumer
databases
statistical agencies
social media sites
user satisfaction