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Managing digital piracy under consumer valuation uncertainty: The roles of product demonstrations and antipiracy measures.
Zelong Yi
Zike Cao
Ki Ling Cheung
Published in:
Inf. Manag. (2022)
Keyphrases
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information goods
digital content
consumer behavior
real option
probability measures
life cycle
risk measures
online stores
consumer reviews
uncertain data
product information
digital libraries
internet shopping
purchase behavior
electronic commerce
product quality
online shopping
decision making
purchase decision