Puneet Manchanda

Publication Activity (10 Years)

Years Active: 2008-2023
Publications (10 Years): 13

Top Topics

Query Suggestion

Online Consumer

Top Venues

Decis. Support Syst.

Publications

Dominik Molitor, Stephan Daurer, Martin Spann, Puneet Manchanda
Digitizing local search: An empirical analysis of mobile search behavior in offline shopping. Decis. Support Syst. 174 (2023)
Sadat Reza, Puneet Manchanda, Juin-Kuan Chong
Identification and Estimation of Endogenous Peer Effects Using Partial Network Data from Multiple Reference Groups. Manag. Sci. 67 (8) (2021)
Xu Zhang, Puneet Manchanda, Junhong Chu
"Meet Me Halfway": The Costs and Benefits of Bargaining. Mark. Sci. 40 (6) (2021)
Ziwei Cong, Jia Liu, Puneet Manchanda
The Role of "Live" in Livestreaming Markets: Evidence Using Orthogonal Random Forest. CoRR (2021)
Kusum L. Ailawadi, Tat Y. Chan, Puneet Manchanda, K. Sudhir
Introduction to the Special Issue on Marketing Science and Health. Mark. Sci. 39 (3) (2020)
Tong Guo, Srinivasaraghavan Sriram, Puneet Manchanda
"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior. Mark. Sci. 39 (3) (2020)
Prashant Rajaram, Puneet Manchanda
Video Influencers: Unboxing the Mystique. CoRR (2020)
Yan Huang, Stefanus Jasin, Puneet Manchanda
"Level Up": Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games. Inf. Syst. Res. 30 (3) (2019)
Prashant Rajaram, Puneet Manchanda, Eric Schwartz
Bingeability and Ad Tolerance: New Metrics for the Streaming Media Age. AAAI Workshops (2018)
Junhong Chu, Puneet Manchanda
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms. Mark. Sci. 35 (6) (2016)
Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community. Mark. Sci. 34 (3) (2015)
S. Sriram, Pradeep K. Chintagunta, Puneet Manchanda
Service Quality Variability and Termination Behavior. Manag. Sci. 61 (11) (2015)
Hee Mok Park, Puneet Manchanda
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior. Mark. Sci. 34 (2) (2015)
Stephan Daurer, Dominik Molitor, Martin Spann, Puneet Manchanda
The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior. ICIS (2013)
Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service. Mark. Sci. 29 (4) (2010)
Sridhar Narayanan, Puneet Manchanda
Heterogeneous Learning and the Targeting of Marketing Communication for New Products. Mark. Sci. 28 (3) (2009)
Puneet Manchanda, Ying Xie, Nara Youn
The Role of Targeted Communication and Contagion in Product Adoption. Mark. Sci. 27 (6) (2008)