Sungjoon Nam

Publication Activity (10 Years)

Years Active: 2010-2010
Publications (10 Years): 0

Publications

Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service. Mark. Sci. 29 (4) (2010)