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The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service.
Sungjoon Nam
Puneet Manchanda
Pradeep K. Chintagunta
Published in:
Mark. Sci. (2010)
Keyphrases
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video on demand
streaming services
digital video
multimedia content
quality of service
video conferencing
video streaming
network bandwidth
high quality
peer to peer
service quality
mobile services
multimedia services
anomaly detection
qos requirements
internet services