Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community.
Puneet ManchandaGrant PackardAdithya PattabhiramaiahPublished in: Mark. Sci. (2015)
Keyphrases
- online communities
- economic impact
- online learning communities
- electronic commerce
- open source software development
- virtual communities
- customer service
- social networks
- customer behavior
- customer satisfaction
- marketing strategies
- online learning
- social media
- online social
- competitive environment
- social interaction
- marketing campaigns
- decision making
- social networking sites
- content analysis
- social web
- supply chain
- social support
- social network sites
- information technology