Kusum L. Ailawadi

Publication Activity (10 Years)

Years Active: 2009-2020
Publications (10 Years): 1

Top Topics

Science Education

Health Insurance

Top Venues

Publications

Kusum L. Ailawadi, Tat Y. Chan, Puneet Manchanda, K. Sudhir
Introduction to the Special Issue on Marketing Science and Health. Mark. Sci. 39 (3) (2020)
Kusum L. Ailawadi, Bari A. Harlam
Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants. Mark. Sci. 28 (4) (2009)