Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants.

Kusum L. Ailawadi Bari A. Harlam

Published in: Mark. Sci. (2009)

Keyphrases

supply chain
similarity measure
distance measure
empirical evidence
neural network
service quality
database
decision trees
case study
correlation coefficient
evaluation measures
literature review
quantity discount