Elisabeth Honka

Publication Activity (10 Years)

Years Active: 2017-2023
Publications (10 Years): 4

Top Topics

Community Members

Search Strategy

Personal Experience

Top Venues

Publications

Raluca M. Ursu, Qianyun (Poppy) Zhang, Elisabeth Honka
Search Gaps and Consumer Fatigue. Mark. Sci. 42 (1) (2023)
Yi-Lin Tsai, Elisabeth Honka
Informational and Noninformational Advertising Content. Mark. Sci. 40 (6) (2021)
Mina Ameri, Elisabeth Honka, Ying Xie
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network. Mark. Sci. 38 (4) (2019)
Elisabeth Honka, Pradeep Chintagunta
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry. Mark. Sci. 36 (1) (2017)