Stackelberg Leadership in a Marketing Channel.
Steffen JørgensenSimon Pierre SiguéGeorges ZaccourPublished in: IGTR (2001)
Keyphrases
- multi channel
- data mining
- long term
- customer relationship management
- website
- game theory
- decision making
- noisy channel
- communication channels
- st century
- cellular networks
- nash equilibria
- emotional intelligence
- database marketing
- leader follower
- stackelberg game
- social media
- wireless channels
- marketing strategies
- organizational structure
- channel capacity
- cooperative