Social Contagion in New Product Trial and Repeat.

Raghuram Iyengar Christophe Van den Bulte Jae Young Lee

Published in: Mark. Sci. (2015)

Keyphrases

social influence
social networks
social cognition
information diffusion
social media
social interaction
database
social relationships
diffusion process
user generated
social learning
data sets
learning community
social web
social behavior
social context
social groups
social issues