Rejoinder - Further Reflections on Studying Social Influence in New Product Diffusion.
Raghuram IyengarChristophe Van den BulteThomas W. ValentePublished in: Mark. Sci. (2011)
Keyphrases
- social influence
- social interaction
- social networks
- anisotropic diffusion
- social psychology
- network structure
- information diffusion
- social relationships
- online social
- online communities
- diffusion process
- user preferences
- technology adoption
- diffusion model
- social relations
- influence propagation
- technology acceptance
- online social networks
- learning environment
- power law distribution
- multimedia
- e learning