Harald J. van Heerde

Publication Activity (10 Years)

Years Active: 2008-2017
Publications (10 Years): 2

Top Topics

Robust Optimization

Chance Constrained

Knapsack Problem

Top Venues

Eur. J. Oper. Res.

Publications

Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe
Marketing Budget Allocation Across Countries: The Role of International Business Cycles. Mark. Sci. 36 (5) (2017)
Robert P. Rooderkerk, Harald J. van Heerde
Robust optimization of the 0-1 knapsack problem: Balancing risk and return in assortment optimization. Eur. J. Oper. Res. 250 (3) (2016)
Robert P. Rooderkerk, Harald J. van Heerde, Tammo H. A. Bijmolt
Optimizing Retail Assortments. Mark. Sci. 32 (5) (2013)
Peter Ebbes, Dominik Papies, Harald J. van Heerde
The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity. Mark. Sci. 30 (6) (2011)
Rutger D. van Oest, Harald J. van Heerde, Marnik G. Dekimpe
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions. Mark. Sci. 29 (4) (2010)
Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe
Estimating Cannibalization Rates for Pioneering Innovations. Mark. Sci. 29 (6) (2010)
Mehmet Berk Ataman, Carl F. Mela, Harald J. van Heerde
Building Brands. Mark. Sci. 27 (6) (2008)