Marnik G. Dekimpe

Publication Activity (10 Years)

Years Active: 2004-2017
Publications (10 Years): 1

Top Topics

International Business

Top Venues

Publications

Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe
Marketing Budget Allocation Across Countries: The Role of International Business Cycles. Mark. Sci. 36 (5) (2017)
Kathleen Cleeren, Frank Verboven, Marnik G. Dekimpe, Katrijn Gielens
Intra- and Interformat Competition Among Discounters and Supermarkets. Mark. Sci. 29 (3) (2010)
Rutger D. van Oest, Harald J. van Heerde, Marnik G. Dekimpe
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions. Mark. Sci. 29 (4) (2010)
Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe
Estimating Cannibalization Rates for Pioneering Innovations. Mark. Sci. 29 (6) (2010)
Shuba Srinivasan, Koen H. Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe
Do Promotions Benefit Manufacturers, Retailers, or Both? Manag. Sci. 50 (5) (2004)