Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.
Sunil GuptaDominique M. HanssensJohn R. HauserDonald LehmannBernd SchmittPublished in: Mark. Sci. (2014)
Keyphrases
- special section
- data mining
- consumer behavior
- website
- customer relationship management
- decision making
- short and long term
- special issue
- artificial intelligence
- theoretical insights
- social media
- database marketing
- customer behavior
- marketing strategies
- theoretical framework
- data mining technology
- real world
- annual conference
- predictive modeling
- quantum mechanics
- advances in artificial intelligence
- award winning
- data collection and analysis
- theoretical frameworks
- online marketing
- long term
- purchasing behavior