Donald Lehmann

Publication Activity (10 Years)

Years Active: 2014-2014
Publications (10 Years): 0

Top Topics

Theoretical Insights

Special Section

Database Marketing

Data Collection And Analysis

Top Venues

Publications

Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. Mark. Sci. 33 (1) (2014)