Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?".
Amit M. JoshiDominique M. HanssensPublished in: Mark. Sci. (2009)
Keyphrases
- stock market
- short term
- financial time series
- stock price
- financial data
- trading rules
- stock trading
- stock index futures
- stock exchange
- financial markets
- foreign exchange
- financial news
- chinese stock market
- stock market data
- stock returns
- technical indicators
- listed companies
- stock data
- garch model
- neural network
- portfolio optimization
- trading strategies
- long term
- evaluation method