Guilherme Liberali

Publication Activity (10 Years)

Years Active: 2009-2014
Publications (10 Years): 0

Top Topics

Mobile Advertising

Simulation Model

Top Venues

Publications

John R. Hauser, Guilherme Liberali, Glen L. Urban
Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph. Manag. Sci. 60 (6) (2014)
Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert F. Bordley, John R. Hauser
Morphing Banner Advertising. Mark. Sci. 33 (1) (2014)
Guilherme Liberali, Thomas S. Gruca, Walter M. Nique
The effects of sensitization and habituation in durable goods markets. Eur. J. Oper. Res. 212 (2) (2011)
John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun
Rejoinder - Response to Comments on "Website Morphing". Mark. Sci. 28 (2) (2009)
John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun
Website Morphing. Mark. Sci. 28 (2) (2009)