Thomas S. Gruca

Publication Activity (10 Years)

Years Active: 1999-2011
Publications (10 Years): 0

Publications

Guilherme Liberali, Thomas S. Gruca, Walter M. Nique
The effects of sensitization and habituation in durable goods markets. Eur. J. Oper. Res. 212 (2) (2011)
Inwoo Nam, Thomas S. Gruca, Roger Tracy
The Effects of Competition on Referral Alliances of Professional Service Firms. Organ. Sci. 21 (1) (2010)
Thomas S. Gruca, Joyce E. Berg, Michael Cipriano
Consensus and Differences of Opinion in Electronic Prediction Markets. Electron. Mark. 15 (1) (2005)
Thomas S. Gruca, Bruce R. Klemz
Optimal new product positioning: A genetic algorithm approach. Eur. J. Oper. Res. 146 (3) (2003)
Thomas S. Gruca, Joyce E. Berg, Michael Cipriano
The Effect of Electronic Markets on Forecasts of New Product Success. Inf. Syst. Frontiers 5 (1) (2003)
Yong Cao, Thomas S. Gruca, Bruce R. Klemz
Internet Pricing, Price Satisfaction, and Customer Satisfaction. Int. J. Electron. Commer. 8 (2) (2003)
Thomas S. Gruca, Bruce R. Klemz, E. Ann Furr Petersen
Mining Sales Data using a Neural Network Model of Market Response. SIGKDD Explor. 1 (1) (1999)