Recommending Products When Consumers Learn Their Preference Weights.
Daria DzyaburaJohn R. HauserPublished in: Mark. Sci. (2019)
Keyphrases
- consumer behavior
- consumer reviews
- user preferences
- weighted sum
- pairwise comparison
- product information
- linear combination
- competitive environment
- marketing campaigns
- artificial neural networks
- personalized recommendation
- product recommendation
- production line
- relative importance
- multi criteria
- information overload
- recommender systems