Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model".
Steven M. ShuganPublished in: Mark. Sci. (2010)
Keyphrases
- mathematical model
- theoretical analysis
- high level
- theoretical framework
- data sets
- prediction model
- computational model
- management system
- probability distribution
- input data
- multi objective
- parameter estimation
- support vector
- objective function
- genetic algorithm
- statistical model
- conceptual model
- formal model
- database