Arun Gopalakrishnan

Publication Activity (10 Years)

Years Active: 2003-2021
Publications (10 Years): 3

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Publications

Arun Gopalakrishnan, Young-Hoon Park
The Impact of Coupons on the Visit-to-Purchase Funnel. Mark. Sci. 40 (1) (2021)
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen
Can Non-tiered Customer Loyalty Programs Be Profitable? Mark. Sci. 40 (3) (2021)
Arun Gopalakrishnan, Eric T. Bradlow, Peter S. Fader
A Cross-Cohort Changepoint Model for Customer-Base Analysis. Mark. Sci. 36 (2) (2017)
Arun Gopalakrishnan, Raghuram Iyengar, Robert J. Meyer
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs. Mark. Sci. 34 (1) (2015)
Eric H. C. Choi, Trym Holter, Julien Epps, Arun Gopalakrishnan
Temporal structure constrained transformation for speaker adaptation. ICASSP (1) (2003)