A Bivariate Timing Model of Customer Acquisition and Retention.
David A. SchweidelPeter S. FaderEric T. BradlowPublished in: Mark. Sci. (2008)
Keyphrases
- conceptual model
- formal model
- high level
- management system
- experimental data
- statistical model
- theoretical framework
- long term
- information retrieval
- cost function
- network model
- computational model
- d objects
- prior knowledge
- artificial neural networks
- multiscale
- bayesian networks
- similarity measure
- decision making
- social networks