Path Data in Marketing: An Integrative Framework and Prospectus for Model Building.
Sam K. HuiPeter S. FaderEric T. BradlowPublished in: Mark. Sci. (2009)
Keyphrases
- database
- data collection
- data sets
- website
- data distribution
- high quality
- data structure
- data analysis
- sensor data
- raw data
- computer systems
- data objects
- sensor networks
- small number
- image data
- data points
- data quality
- complex data
- attribute values
- missing data
- synthetic data
- main contribution
- data processing
- training data
- machine learning