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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.

Brett R. GordonFlorian ZettelmeyerNeha BhargavaDaniel Chapsky
Published in: Mark. Sci. (2019)
Keyphrases
  • empirical evidence
  • evolutionary algorithm
  • real time
  • multiscale
  • alternative approaches
  • data sets
  • databases
  • social networks
  • email
  • computational intelligence
  • social networking