Baohong Sun

Publication Activity (10 Years)

Years Active: 2008-2024
Publications (10 Years): 6

Top Topics

Social Influence

Exploration Exploitation Tradeoff

Bayesian Learning

Structural Model

Top Venues

Electron. Commer. Res.

Publications

H. Henry Cao, Liye Ma, Z. Eddie Ning, Baohong Sun
How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms. Manag. Sci. 70 (2) (2024)
Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang
Modeling social learning on consumers' long-term usage of a mobile technology: a Bayesian estimation of a Bayesian learning model. Electron. Commer. Res. 19 (1) (2019)
Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang
Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach. Inf. Syst. Res. 29 (1) (2018)
Xiao Liu, Timothy P. Derdenger, Baohong Sun
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints. Mark. Sci. 37 (4) (2018)
Yingda Lu, Param Vir Singh, Baohong Sun
Is a Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum. MIS Q. 41 (2) (2017)
Nitin Mehta, Jian Ni, Kannan Srinivasan, Baohong Sun
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions. Mark. Sci. 36 (3) (2017)
Liye Ma, Baohong Sun, Sunder Kekre
The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter. Mark. Sci. 34 (5) (2015)
Brett R. Gordon, Baohong Sun
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes. Mark. Sci. 34 (3) (2015)
Yacheng Sun, Shibo Li, Baohong Sun
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination. Mark. Sci. 34 (5) (2015)
Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang
Examining the Social Influence on Information Technology Sustained Use in a Community Health System: A Hierarchical Bayesian Learning Method Analysis. HICSS (2014)
Jian Ni, Scott A. Neslin, Baohong Sun
Database Submission - The ISMS Durable Goods Data Sets. Mark. Sci. 31 (6) (2012)
Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. Mark. Sci. 31 (2) (2012)
Nishtha Langer, Chris Forman, Sunder Kekre, Baohong Sun
Ushering Buyers into Electronic Channels: An Empirical Analysis. Inf. Syst. Res. 23 (4) (2012)
Yingda Lu, Param Vir Singh, Baohong Sun
Learning from Peers on Social Media Platforms. ICIS (2011)
Tao Chen, Baohong Sun, Vishal Singh
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift. Mark. Sci. 28 (4) (2009)
Tülin Erdem, Michael P. Keane, Baohong Sun
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality. Mark. Sci. 27 (6) (2008)