Yingda Lu

Publication Activity (10 Years)

Years Active: 2011-2023
Publications (10 Years): 14

Top Topics

Mediated Communication

Top Venues

Publications

Tengteng Ma, Yingda Lu, Yuheng Hu, Xi Chen, Yuxin Chen
Content Creator versus Brand Advertiser? The Effect of Inserting Advertisements in Videos on Influencers Engagement. HICSS (2023)
Keran Zhao, Yingda Lu, Yuheng Hu, Yili Hong
Direct and Indirect Spillovers from Content Providers' Switching: Evidence from Online Livestreaming. Inf. Syst. Res. 34 (3) (2023)
Keran Zhao, Yili Hong, Tengteng Ma, Yingda Lu, Yuheng Hu
Raid the Chat Room: The Effects of Group Size on User Engagement in Online Synchronized Communication. ICIS (2021)
Keran Zhao, Yuheng Hu, Yingda Lu
Understanding the Role of Video Quality and Emotion in Live Streaming Viewership. ICIS (2021)
Xue (Jane) Tan, Yingda Lu, Yong Tan
The Impact of Subscription Reciprocity on Charitable Content Creation and Sharing: Evidence from Twitter on Giving Tuesday. MIS Q. 45 (2) (2021)
Tengteng Ma, Yuheng Hu, Yingda Lu, Siddhartha Bhattacharyya
Graph Neural Network for Customer Engagement Prediction on Social Media Platforms. HICSS (2021)
Cheng Chen, Yuheng Hu, Yingda Lu, Yili Hong
Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales. HICSS (2019)
Keran Zhao, Yuheng Hu, Yingda Lu, Kevin Hong
Change, We Can Believe in: Examining Spillover Effect of Content Switch on Live Streaming Platform. ICIS (2018)
Cheng Chen, Yuheng Hu, Yili Hong, Yingda Lu
Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales. ICIS (2018)
Xue Tan, Yingda Lu, Lin Hao, Yong Tan
Learning from Project Failure in Kickstarter. ICIS (2017)
Yingda Lu, Param Vir Singh, Baohong Sun
Is a Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum. MIS Q. 41 (2) (2017)
Fang Wang, Jason Nicholas Kuruzovich, Yingda Lu
Entrepreneurs' Activities on Social Media and Venture Financing. HICSS (2017)
Xue Tan, Yingda Lu, Yong Tan
An Examination of Social Comparison Triggered by Higher Donation Visibility over Social Media Platforms. ICIS (2016)
Chaoqun Deng, Yingda Lu, Thiagarajan Ravichandran, Xiaoyun He
What Makes Video Ads Viral: Quantifying the Impact of Marketer- and User-Generated Content. AMCIS (2016)
Yingda Lu, Kinshuk Jerath, Param Vir Singh
The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation. Manag. Sci. 59 (8) (2013)
Yingda Lu, Param Vir Singh, Baohong Sun
Learning from Peers on Social Media Platforms. ICIS (2011)