Content Creator versus Brand Advertiser? The Effect of Inserting Advertisements in Videos on Influencers Engagement.
Tengteng MaYingda LuYuheng HuXi ChenYuxin ChenPublished in: HICSS (2023)
Keyphrases
- user generated
- instructional videos
- web content
- topic specific
- search advertising
- online video
- display advertising
- video frames
- multimedia
- video sequences
- sponsored search
- multimedia data
- user experience
- video clips
- video database
- social capital
- contextual advertising
- lecture videos
- user engagement
- video analysis
- topic modeling
- web images
- information retrieval
- video surveillance
- multimedia content
- action recognition
- web documents
- video data
- metadata