Kinshuk Jerath

Publication Activity (10 Years)

Years Active: 2010-2023
Publications (10 Years): 10

Top Topics

Profit Maximization

Uncertain Demand

Top Venues

Manuf. Serv. Oper. Manag.

Publications

Gorkem Bostanci, Pinar Yildirim, Kinshuk Jerath
Negative Advertising and Competitive Positioning. Manag. Sci. 69 (4) (2023)
Fei Long, Kinshuk Jerath, Miklos Sarvary
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising. Mark. Sci. 41 (1) (2022)
Tinglong Dai, Kinshuk Jerath
Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts. Mark. Sci. 38 (5) (2019)
Amin Sayedi, Kinshuk Jerath, Marjan Baghaie
Exclusive Placement in Online Advertising. Mark. Sci. 37 (6) (2018)
Kinshuk Jerath, Sang-Hyun Kim, Robert Swinney
Product Quality in a Distribution Channel with Inventory Risk. Mark. Sci. 36 (5) (2017)
Tinglong Dai, Kinshuk Jerath
Technical Note - Impact of Inventory on Quota-Bonus Contracts with Rent Sharing. Oper. Res. 64 (1) (2016)
Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi
Keyword Management Costs and "Broad Match" in Sponsored Search Advertising. Mark. Sci. 35 (2) (2016)
Vibhanshu Abhishek, Kinshuk Jerath, Z. John Zhang
Agency Selling or Reselling? Channel Structures in Electronic Retailing. Manag. Sci. 62 (8) (2016)
Kinshuk Jerath, S. Sajeesh, Z. John Zhang
A Model of Unorganized and Organized Retailing in Emerging Economies. Mark. Sci. 35 (5) (2016)
Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie
Customer-base analysis using repeated cross-sectional summary (RCSS) data. Eur. J. Oper. Res. 249 (1) (2016)
Kinshuk Jerath, Anuj Kumar, Serguei Netessine
An Information Stock Model of Customer Behavior in Multichannel Customer Support Services. Manuf. Serv. Oper. Manag. 17 (3) (2015)
Amin Sayedi, Kinshuk Jerath, Kannan Srinivasan
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising. Mark. Sci. 33 (4) (2014)
Tinglong Dai, Kinshuk Jerath
Salesforce Compensation with Inventory Considerations. Manag. Sci. 59 (11) (2013)
Yingda Lu, Kinshuk Jerath, Param Vir Singh
The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation. Manag. Sci. 59 (8) (2013)
Kinshuk Jerath, Liye Ma, Young-Hoon Park, Kannan Srinivasan
A "Position Paradox" in Sponsored Search Auctions. Mark. Sci. 30 (4) (2011)
Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model. Mark. Sci. 30 (5) (2011)
Marcel Goic, Kinshuk Jerath, Kannan Srinivasan
Cross-Market Discounts. Mark. Sci. 30 (1) (2011)
Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan
Firm Strategies in the "Mid Tail" of Platform-Based Retailing. Mark. Sci. 30 (5) (2011)
Kinshuk Jerath, Serguei Netessine, Senthil K. Veeraraghavan
Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling. Manag. Sci. 56 (3) (2010)