Bruce G. S. Hardie

Publication Activity (10 Years)

Years Active: 2001-2018
Publications (10 Years): 2

Top Topics

Cross Sectional

Learning Experience

Financial Services

Top Venues

Eur. J. Oper. Res.

Publications

Eva Ascarza, Oded Netzer, Bruce G. S. Hardie
Some Customers Would Rather Leave Without Saying Goodbye. Mark. Sci. 37 (1) (2018)
Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie
Customer-base analysis using repeated cross-sectional summary (RCSS) data. Eur. J. Oper. Res. 249 (1) (2016)
Eva Ascarza, Bruce G. S. Hardie
A Joint Model of Usage and Churn in Contractual Settings. Mark. Sci. 32 (4) (2013)
Mathew B. Chylinski, John H. Roberts, Bruce G. S. Hardie
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects. Mark. Sci. 31 (4) (2012)
Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model. Mark. Sci. 30 (5) (2011)
Peter S. Fader, Bruce G. S. Hardie
Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity. Mark. Sci. 29 (1) (2010)
Peter S. Fader, Bruce G. S. Hardie, Jen Shang
Customer-Base Analysis in a Discrete-Time Noncontractual Setting. Mark. Sci. 29 (6) (2010)
Peter S. Fader, Bruce G. S. Hardie
A note on an integrated model of customer buying behavior. Eur. J. Oper. Res. 139 (3) (2002)
Peter S. Fader, Bruce G. S. Hardie
Forecasting Repeat Sales at CDNOW: A Case Study. Interfaces 31 (3-Supplement) (2001)