New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model.

Kinshuk Jerath Peter S. Fader Bruce G. S. Hardie

Published in: Mark. Sci. (2011)

Keyphrases

mathematical model
statistical model
neural network
objective function
management system
computational model
formal model
database
real time
case study
multiscale
expert systems
probabilistic model
probability distribution