Keyword Management Costs and "Broad Match" in Sponsored Search Advertising.

Wilfred Amaldoss Kinshuk Jerath Amin Sayedi

Published in: Mark. Sci. (2016)

Keyphrases

sponsored search advertising
purchase behavior
budget constraints
auction mechanisms
search advertising
internet search engines
search engine
decision making
sponsored search
data management
social networks
display advertising
cooperative
knowledge management
decision makers
data processing